Why is Twitch streamer Kai Cenat and Kanye West in a feud?

Why is Twitch streamer Kai Cenat and Kanye West in a feud? An explanation of the online direct message battle

Kai Cenat was seen by Kanye West as a "pawn" used to disparage his apparel line, Yeezy.

The hip-hop icon's manager had to put out the hilarious mistake between Kai Cenat, a Twitch

image source Daily Mail

broadcaster and video artist, and Kanye West. Ye insulted the YouTuber in a direct message on Instagram, which Cenat later broadcasted. Watch the out-of-control drama unfold live on his YouTube channel as it follows the two as they engage in a direct message brawl.

The DMs they sent one other went public after Cenat posted them to his Instagram stories, intensifying their animosity. "Don't joke about with my clothes. while you remain silent over adidas's actions. You didn't play my verse when the song "Vultures" came out. You were in charge. On Instagram, Ye responded to Kai, "Don't play with me." Kai was taken aback by the perplexing text, questioning why the rapper from Vultures had abruptly attacked him in his direct messages and what course of action to take.

When Kanye saw Kai's video, he tried on the clothes that the contentious star's business had provided him. When he realized he didn't fit into the jeans he had on, he started laughing. In the video, he can be seen dancing while his oversized clothing falls down. But when the video went viral out of context, the Yeezy businessman took it to mean that the Twitch star was making fun of him.