Bollywood is ready for the AI storm as robots threaten rights, identity, and employment.

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The advent of AI has caused anxiety in the Bollywood industry, as artists fear that their rights may be violated and that their jobs may be unstable. While industry leaders acknowledge that AI has the potential to enhance creative processes, artists around the world are pushing for the responsible application of this technology.

With the advent of Artificial Intelligence (AI), every industry on Earth is devoting a great deal of time and effort to determining if the future holds utopia or disaster. The entertainment industry is no exception, and many who make their living from natural talent are especially concerned about the future.

Global singing sensations Katy Perry, Zayn Malik, and Billie Eillish wrote an open letter to AI developers, tech companies, platforms, and digital music services, urging them to stop using AI in a way that devalues music and violates the rights of human artists. This letter was sent in response to growing concerns among the entertainment industry.


Under the auspices of the US advocacy group "Artist Rights Alliance," 200 artists signed a letter accusing tech companies of using their creations without their consent to train AI models. This statement reflected widespread worries that AI-generated sounds and images could endanger artists' rights to privacy, identities, music, and livelihoods.

BOLLYWOOD ANXIOUS

India is also experiencing the same situation. A number of well-known figures from Bollywood have expressed their worries about the possible harm AI could do to industry workers and their intellectual property. A few months ago, Amitabh Bachchan, the megastar of Bollywood, expressed his worry of losing control over his likenesses.

Intellectual rights violations and infringements are already being reported. Vijay Vikram Singh, the well-known voice of "Bigg Boss" and "Indian Idol," is one example of this. Singh agreed to provide his voice to robots for text-to-voice training in 2018. He is getting ready to sue the firm six years later for exploiting his voice in ways he did not intend to when he signed the contract.

"My voice no longer belongs to me. The voice actor said to IndiaToday.in that "they can use my voice and actually replace me completely." AI has also broadened the use of his voice as part of the agreement. "The usages of my voice through that technology is unlimited," he now realizes.

Singh claims that widespread voice cloning frequently crosses ethical and legal boundaries and jeopardizes the rights of artists.

Many are rushing to discover strategies for safeguarding their intellectual property, public persona, and physical attributes. Through a Delhi High Court order, actor Anil Kapoor, for example, was able to protect his exclusive rights to his name, image, likeness, persona, voice, and other personality qualities against being misused online.